Legenderry Auto Body based in Grantsburg, Wisconsin showcases the dedication to craftsmanship, quality and passion of automotive painter and hot rod enthusiast, Derry Peterson. Legenderry sought a flexible brand identity that reflected their traditional aesthetic and old-world work ethic.
Concepts were developed and refined until several brand expressions rolled out of the paint booth, featuring a custom logotype based on a German Art Deco font. Sporting two separate color palettes with elements in both clean and distressed finishes, Legenderry is ready to put the the finishing touch on your hot rod, custom or restoration.
Identity concept sketches
Badge concept sketches