When long time pal and comic book aficionado, Ian, broke the news that he was quitting the travel industry to pursue a lifelong dream of owning his own comic store, I was the first in line to bring his new store identity to life. In fact I was the only one in line. Naming the store “Gamma Rays” after his love of 1950’s sci-fi and horror comics, I was given free reign to enter the lab and experiment with a range of concepts drawing inspiration from vintage mastheads to sci-fi cartoons. The electrodes were set to maximum voltage and “Ray” emerged as the official Gamma spokesbot. He has been seen from Facebook to Comic-Cons as well as a self-inflicted battle on the Gamma Rays windows.